PENGARUH ONLINE CUSTOMER REVIEW AND RATING, ESERVICE QUALITY DAN PRICE TERHADAP MINAT BELI PADA ONLINE MARKETPLACE SHOPEE

Sri Damayanti, Rizka (2019) PENGARUH ONLINE CUSTOMER REVIEW AND RATING, ESERVICE QUALITY DAN PRICE TERHADAP MINAT BELI PADA ONLINE MARKETPLACE SHOPEE. Other thesis, Skripsi, Universitas Muhammadiyah Magelang.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh online customer review and rating, e-service quality dan price terhadap minat beli di Shopee. Metode pengambilan sampel dengan metode Accidental Sampling dengan sampel 90 responden yaitu mahasiswa Universitas Muhammadyah Magelang. Metode analisis yang digunakan adalah analisis kuantitatif. Teknik analisis data yang digunakan yaitu uji kualitas data yang terdiri dari uji validitas dan uji reliabilitas, analisis regresi linier berganda, serta pengujian hipotesis yang terdiri dari koefisien determinasi, uji f dan uji t. Hasil penelitian ini menunjukkan bahwa pengaruh online customer review and rating, e-service quality dan price berpengaruh positif terhadap minat beli pada online marketplace Shopee.

Item Type: Karya Ilmiah (Other)
Pembimbing: Muhdiyanto, S.E., M.Si.(0615077601) dan Diesyana Ajeng Pramesti, SE., M.Sc.(0615128301)
Uncontrolled Keywords: online customer review and rating, e-service quality, price dan minat beli
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Atin Istiarni
Date Deposited: 11 Dec 2019 04:19
Last Modified: 11 Dec 2019 04:19
URI: http://eprintslib.ummgl.ac.id/id/eprint/981

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