Khumairoh, Novi Nur (2020) PENGARUH HEDONIC MOTIVES, SHOPPING LIFESTYLE, INCOME TERHADAP IMPULSE BUYING (Studi Empiris Konsumen Pengguna Sepatu Nike di Indonesia). Other thesis, Skripsi, Universitas Muhammadiyah Magelang.
|
PDF (Skripsi)
15.0101.0148_BAB I_BAB II_BAB III_BAB V_DAFTAR PUSTAKA.pdf - Published Version Download (489kB) | Preview |
|
![[img]](http://eprintslib.ummgl.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Skripsi)
15.0101.0148_BAB IV.pdf - Published Version Restricted to Registered users only Download (449kB) | Request a copy |
|
|
PDF (Skripsi)
15.0101.0148_LAMPIRAN.pdf - Published Version Restricted to Registered users only Download (408kB) | Request a copy |
|
|
PDF (Skripsi)
15.0101.0148_FULLTEXT.pdf - Published Version Restricted to Registered users only Download (850kB) | Request a copy |
|
|
PDF (Skripsi)
15.0101.0148_PERNYATAAN PUBLIKASI.pdf - Published Version Download (348kB) | Preview |
Abstract
Penelitian ini bertujuan untuk menguji pengaruh hedonic motives, shopping lifestyle, income terhadap impulse buying dengan studi empiris konsumen pengguna sepatu Nike dengan menggunakan metode purposive sampling diperoleh sampel sebanyak 100 responden. Uji hipotesis dilakukan dengan menggunakan analisis regresi linear berganda, uji R2, uji T dan uji f. Hasil penelitian membuktikan bahwa hedonic motives tidak berpengaruh dan tidak terdukung terhadap impulse buying, shopping lifestyle berpengaruh dan terdukung terhadap impulse buying, income berpengaruh dan terdukung terhadap shopping lifestyle.
| Item Type: | Karya Ilmiah (Other) |
|---|---|
| Pembimbing: | Diesyana Ajeng Pramesti, S.E., M.Sc |
| Uncontrolled Keywords: | Hedonic Motives, Shopping Lifestyle, Income, Impulse Buying |
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | Jamzanah Wahyu Widayati |
| Date Deposited: | 23 Apr 2021 04:31 |
| Last Modified: | 23 Apr 2021 04:31 |
| URI: | http://eprintslib.ummgl.ac.id/id/eprint/2202 |
Actions (login required)
 |
View Item |
